Louisiana Senate approves stricter NIL agent oversight

Published: April 23, 2026

By: Gracie Thomas, LSU Manship School News Service

BATON ROUGE — The Louisiana Senate unanimously passed a bill Tuesday that would provide protections for high school and college student-athletes engaging in Name, Image and Likeness contracts.

NIL programs allow student-athletes to receive compensation from third-party companies for the use of their name, photos, videos and voices in social media posts or promotional content.

Senate Bill 389 would provide regulatory oversight of endorsement contracts and require agents who represent student-athletes across the state to register with the Louisiana Department of Justice’s public protection division, as well as complete training and pass background checks.

The regulations already are required of professional agents, but the bill would be extended to anyone seeking to represent high school and college student-athletes in Louisiana.

The bill, by Sen. Patrick Connick, R-Marrero, also would allow the public protection division to deny renewals for an agent’s registration certificate and revoke an agent’s certificate of registration if he or she has engaged in fraud or caused harm to student-athletes or their schools.